Chinese interactive entertainment media company Shanda Interactive Entertainment Limited has announced that it plans to launch its own smartphone product in March or April 2012. The new smartphone product will reportedly adopt similar sales methods and channels as the company's e-book reader Bambook, and the price of this new product is temporarily set at CNY999. [...]

Shanda Literature, the Internet literature subsidiary of China's Shanda Interactive Entertainment Limited, has announced that it has acquired the Chinese digital periodical website Zubunet.com. According to Shanda Literature, Zubunet.com's resources will be integrated into its Cloudary, which is a cloud library, and will further achieve a seamless access to its electronic reader product Bambook. With [...]

Shanda Interactive Entertainment has decided the final retail price of CNY999 for its electronic reader product Bambook, and a new reservation system has been launched for the marketing of this new product. Bambook will be officially launched on September 28, 2010, with an updated software version. Prior to this, the product was put into the [...]

Shanda Interactive Entertainment has set up a new subsidiary, Guoke Electronics, to be in charge of the research and development of its new e-book product "Bambook".
According to reports in Chinese local media, Shanda is expected to integrate the resources of this newly established subsidiary with those of Shanda Literature, the Internet literature subsidiary of the [...]